5 tips to getting started with online marketing

Who needs to know about online marketing?

Is it super geeky stuff that no-one cares about?

Well… I thought that much until not long ago… before entering the world of online business…

Getting started with online marketing is something that is paramount if you are doing online business, but it is also extremely important to master if you are involved in normal, off-line business (shops etc…)

If you have just started contemplating starting an online business, this is the article to read, let me show you 5 tips that helped me getting started online…

Tips to get started with online marketing
  1. Find what you want to do, what is your passion?

First of all you need to have a passion! Any kind of passion! It’s YOUR passion at the end of the day!!! Try to think of something that you really love, the kind of thing that you could talk to a friend hours upon hours upon hours… until someone tells you to stop…! Yes, that sort of passion is great!

Don’t tell me you don’t have any passions?

That is possible tho… and unfortunately quite common as well…

The daily life, the 9-5, the commitments society puts on us have done so that we have actually forgotten what we like… How crazy is that???

What did you like as a child? Or what did you hate? Passions can be both something we have always loved and we still love today, or something we used to hate but we have mastered overtime… Anything that brings out STRONG FEELINGS in you…

2. Avatar= Your customer/market

Once you have identified your passion, define who your customers are.

Who are you talking to? What are their common traits?

Your ideal client is sometimes defined as an Avatar (yes, like the movie 😉 )

Try to find out what their problems are and how you could help to fix them…

What do you have in common with them? Have you been in their shoes? Can you relate? Let them know! They will appreciate the person behind the brand! Never forget that people buy and follow people, not products!

Try and find out where they hang out… on the online space… (…) do they watch YouTube? Are they more on Facebook? Instagram? Find out where they are… cause they are out there!

Doing online researches

3. Do your researches and start creating

Research is key… in any situation! Work smarter, not harder!!! This is what research will help you to achieve…

Yes, researches can be very time consuming, especially if you are researching something completely new, but trust me… it’s an investment! Once you’ll have your researches done, you will know more about your niche, more about the trends, and more about how you would like to position yourself in the market!

With that said, make sure not to stagnate in your researches and not move forward…. Oh no… You don’t want to do that! After some initial researches, start MAKING!!! Getting started with online marketing means starting to create, starting to learn! Become comfortable with being uncomfortable! This will happen…! You will feel strange because you are stepping out of your comfort zone, out of what you know, out of what you have always done and feel happy with … but just because it feels scary at first it does not need it can not become comfortable one day! Actually, the more you do things that scare you, the more you will stretch your comfort zone, and in 6-months to 1 year you will do things on a daily base that you never thought you would do…

4. Work on your mindset

This is HUUUUUUGE!!!! I have already written a few posts about mindset (and I will write more… don’t fear…) a positive mindset is so important for a healthy life! Whatever you do!

We must be gentile with ourselves, especially us mums! We always wear so many hats with being a mum, a role model, a wife, a cleaner, a councillor… everything! And do we give ourselves credit for that? Hmmm… not that much…

We need to realize we are doing the best we can and that we are doing a great job!!! We should repeat it to ourselves every morning! Positive affirmations are amazing! Give them a try!

Adding getting started with online marketing on top of all that seems crazy right? It’s like adding fuel to a fire, and yet, there is something inside of us saying: “You can do it…” 

“If you can hold it in your head you can hold it in your hands” (Bob Proctor)

By following your dreams you’ll find strength in yourself, strength in your beliefs!

Set your mind on your goals, on your “Why” and if you ever find yourself doubting if you should carry on, remind yourself of them, of your “Why”!

Visualize your future self, that version of you that has achieved everything that you want to achieve and feel those feelings! Our brains can not differentiate between a real memory and a “fake” one! So, by feeling the feelings you are telling your brain that you are there already! Brains are creatures of habits and what you believe will start to feel more and more real to you and it will eventually become your reality….

You have an enormous power! Your mindset! Tune it to positivity and success and you will get there!

5. Learn-Do-Teach

This is something that I learned in my online marketing journey and I am applying it as much as I can.

It’s a tough one because it pushes you to actually do things…

It’s all about LEARNING new skills first, they can be anything! From learning something brand new all together, to refining your existing skills, and anything in between…! The important is to learn something you didn’t know before… Even if it is something very small, maybe something shifted in your way of thinking… that is exactly what learning is about!

Once you learn it, you need to DO it! This is where it starts to get a bit complicated and we start stepping out of our comfort zone…

There is no use to learn all the lovely new things you are learning if you are never going to take action on them!

Start taking imperfect action! You will get better with time! Also, very important, give yourself time to grow! Be patient!

By having a forgiving mentality, you will allow yourself to make mistakes and learn from them… If you don’t make any mistakes it means you are not moving forward…

And the final part is to TEACH…

Teach what?

What you have learnt and what you did! (see above)

Learn-Do-Teach, one of the principles to get started with online marketing

Teach can also be intended as “Share”.

Share what you have learnt with a friend, with your kids, with your spouse, on social media…

By teaching/sharing you make that subject “yours” as you are putting your own personal spin on it! Not anybody else’s! It’s what you have taken from the lesson you have learnt, which will be different from anyone else as you are unique! The more you share something, the more you understand it, the more facets you will discover and therefore the more you will grow.

I hope you have found this article useful and believe me… this is just the tip of the iceberg!

Getting started with online marketing has helped me so much to discover things about myself that I didn’t even know! Your internal and personal growth plays such an important part in your online success, that is why it’s so important to be part of a community to support you and show you the way.

My community is definitely the Sfm! The support I have received, from mentors to other people on their journey like me, it’s invaluable!

If you feel like you are at the right point in your life to start something new but feel a bit unsure, please click the button here below and I will send you the same video series I received when I first started… I also did not have ANY previous experience in online business or online marketing! Or if you want, send me a message or an e-mail and I will be more than happy to talk to you and answer any questions you might have.

Love

Alessandra

😊

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