Why becoming a Digital Entrepreneur is your next best move

The world’s economy is moving online…

Big retailer’s names shutting down and re-opening in an “online version”, new companies are being born online, new Entrepreneurs developing digital skills for the online market, becoming Digital Entrepreneurs…

Why is everything online? Why if you don’t have an online website or any kind of online presence (social media, blog etc…) you are not up to date with the times?

Well… our society is changing… it has started changing a while ago already, but now, with Covid 19 especially, the push toward the online world is becoming impossible to ignore… WHY?

The online world offers several positive aspects in comparison to the “normal world”:

  • No rent

Online retailers don’t have to pay physical rent for their shop, don’t have to pay big bills (water and heating for example) and don’t necessarily have to have employees

  • Freedom to work from anywhere and at anytime

The online lets you connect with the whole world from anywhere in the world…that being an office, your bedroom, a beach…anywhere and at any time! As long as a computer and an internet connection are available!

  • The ability to reach anyone in the world and be reached by anyone in the world
Digital Entrepreneur

Online businesses can buy and sell to anyone in the world! Can the old brick and mortar shop do that? Hhmmm… nope! It doesn’t matter where you live, a big city or a small village in the middle of nowhere, your customer can reach you!

So, it only makes sense, if you want to become an entrepreneur, to become a Digital one, a Digital Entrepreneur!

What are the skills required?

Well, I would say that the biggest skill set that you need to become a digital entrepreneur is MINDSET.

If you arrive thinking you will exploit the internet opportunity, make a lot of money and bugger off, well… you might do it, if you are lucky, but the chances are that you will loose all your riches at the same speed as you have accumulated them.

In my experience, you need a “long run” kind of mentality, you need to be able to see your “Why”, your reason behind doing what you are doing…

This way, “When the going gets tough, the tough get going” like Billy Ocean and Boyzone say… 😉 !

The second most important skill is to learn Digital Marketing and master the techniques.

Why becoming a Digital Entrepreneur is your next best move

Learning about the internet and Online business is a steep learning curve, but not different from learning any other kind of job!

The difference with this tho, is that once you have learned and mastered the techniques of Digital Market and you become a Digital Entrepreneur, you will be able to apply those techniques in any fields of your choosing and you will be able to leverage the internet and the online space to your benefit.

For example, one can learn all there is to learn about how to sell physical product online, maybe through Amazon, to then decide to use that knowledge to help other companies and become therefore a Consultant.

Once the online marketing skills have been mastered, one can pivot where to use them.

Where do I start?

When you have made your mind up and decided you want to become a Digital Entrepreneur, the most important thing to do is get Mentorship and Coaching by someone who has done it ALREADY!!! Join a community that offers you training, coaching, peer support, mentor support… A huge growing is required and doing it alone is a billion time harder…!

Sfm (Six Figure Mentors) was absolutely perfect for me! I have found so much available to me all of a sudden! A huge door opened for me, I was astonished!

First of all there are some basic modules that will take you through the principles of Online Marketing and all the fundamentals, then after that, tons and tons of specific training, webinars, peers support and guidance from successful Entrepreneurs and last but certainly not least, a great and extremely welcoming community!

No previous experience is required, just willingness to become your own boss and start writing your own pay checks!

The gold rush of the digital era is to learn and understand the digital economy!

To start your learning now, click the blue button here below, enter your name and your e-mail address so that I can send you a free video series, the same one I received when I decided to start my journey!

Love

Alessandra

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5 tips to getting started with online marketing

Who needs to know about online marketing?

Is it super geeky stuff that no-one cares about?

Well… I thought that much until not long ago… before entering the world of online business…

Getting started with online marketing is something that is paramount if you are doing online business, but it is also extremely important to master if you are involved in normal, off-line business (shops etc…)

If you have just started contemplating starting an online business, this is the article to read, let me show you 5 tips that helped me getting started online…

Tips to get started with online marketing
  1. Find what you want to do, what is your passion?

First of all you need to have a passion! Any kind of passion! It’s YOUR passion at the end of the day!!! Try to think of something that you really love, the kind of thing that you could talk to a friend hours upon hours upon hours… until someone tells you to stop…! Yes, that sort of passion is great!

Don’t tell me you don’t have any passions?

That is possible tho… and unfortunately quite common as well…

The daily life, the 9-5, the commitments society puts on us have done so that we have actually forgotten what we like… How crazy is that???

What did you like as a child? Or what did you hate? Passions can be both something we have always loved and we still love today, or something we used to hate but we have mastered overtime… Anything that brings out STRONG FEELINGS in you…

2. Avatar= Your customer/market

Once you have identified your passion, define who your customers are.

Who are you talking to? What are their common traits?

Your ideal client is sometimes defined as an Avatar (yes, like the movie 😉 )

Try to find out what their problems are and how you could help to fix them…

What do you have in common with them? Have you been in their shoes? Can you relate? Let them know! They will appreciate the person behind the brand! Never forget that people buy and follow people, not products!

Try and find out where they hang out… on the online space… (…) do they watch YouTube? Are they more on Facebook? Instagram? Find out where they are… cause they are out there!

Doing online researches

3. Do your researches and start creating

Research is key… in any situation! Work smarter, not harder!!! This is what research will help you to achieve…

Yes, researches can be very time consuming, especially if you are researching something completely new, but trust me… it’s an investment! Once you’ll have your researches done, you will know more about your niche, more about the trends, and more about how you would like to position yourself in the market!

With that said, make sure not to stagnate in your researches and not move forward…. Oh no… You don’t want to do that! After some initial researches, start MAKING!!! Getting started with online marketing means starting to create, starting to learn! Become comfortable with being uncomfortable! This will happen…! You will feel strange because you are stepping out of your comfort zone, out of what you know, out of what you have always done and feel happy with … but just because it feels scary at first it does not need it can not become comfortable one day! Actually, the more you do things that scare you, the more you will stretch your comfort zone, and in 6-months to 1 year you will do things on a daily base that you never thought you would do…

4. Work on your mindset

This is HUUUUUUGE!!!! I have already written a few posts about mindset (and I will write more… don’t fear…) a positive mindset is so important for a healthy life! Whatever you do!

We must be gentile with ourselves, especially us mums! We always wear so many hats with being a mum, a role model, a wife, a cleaner, a councillor… everything! And do we give ourselves credit for that? Hmmm… not that much…

We need to realize we are doing the best we can and that we are doing a great job!!! We should repeat it to ourselves every morning! Positive affirmations are amazing! Give them a try!

Adding getting started with online marketing on top of all that seems crazy right? It’s like adding fuel to a fire, and yet, there is something inside of us saying: “You can do it…” 

“If you can hold it in your head you can hold it in your hands” (Bob Proctor)

By following your dreams you’ll find strength in yourself, strength in your beliefs!

Set your mind on your goals, on your “Why” and if you ever find yourself doubting if you should carry on, remind yourself of them, of your “Why”!

Visualize your future self, that version of you that has achieved everything that you want to achieve and feel those feelings! Our brains can not differentiate between a real memory and a “fake” one! So, by feeling the feelings you are telling your brain that you are there already! Brains are creatures of habits and what you believe will start to feel more and more real to you and it will eventually become your reality….

You have an enormous power! Your mindset! Tune it to positivity and success and you will get there!

5. Learn-Do-Teach

This is something that I learned in my online marketing journey and I am applying it as much as I can.

It’s a tough one because it pushes you to actually do things…

It’s all about LEARNING new skills first, they can be anything! From learning something brand new all together, to refining your existing skills, and anything in between…! The important is to learn something you didn’t know before… Even if it is something very small, maybe something shifted in your way of thinking… that is exactly what learning is about!

Once you learn it, you need to DO it! This is where it starts to get a bit complicated and we start stepping out of our comfort zone…

There is no use to learn all the lovely new things you are learning if you are never going to take action on them!

Start taking imperfect action! You will get better with time! Also, very important, give yourself time to grow! Be patient!

By having a forgiving mentality, you will allow yourself to make mistakes and learn from them… If you don’t make any mistakes it means you are not moving forward…

And the final part is to TEACH…

Teach what?

What you have learnt and what you did! (see above)

Learn-Do-Teach, one of the principles to get started with online marketing

Teach can also be intended as “Share”.

Share what you have learnt with a friend, with your kids, with your spouse, on social media…

By teaching/sharing you make that subject “yours” as you are putting your own personal spin on it! Not anybody else’s! It’s what you have taken from the lesson you have learnt, which will be different from anyone else as you are unique! The more you share something, the more you understand it, the more facets you will discover and therefore the more you will grow.

I hope you have found this article useful and believe me… this is just the tip of the iceberg!

Getting started with online marketing has helped me so much to discover things about myself that I didn’t even know! Your internal and personal growth plays such an important part in your online success, that is why it’s so important to be part of a community to support you and show you the way.

My community is definitely the Sfm! The support I have received, from mentors to other people on their journey like me, it’s invaluable!

If you feel like you are at the right point in your life to start something new but feel a bit unsure, please click the button here below and I will send you the same video series I received when I first started… I also did not have ANY previous experience in online business or online marketing! Or if you want, send me a message or an e-mail and I will be more than happy to talk to you and answer any questions you might have.

Love

Alessandra

😊

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Struggles of a want-to-be mumpreneur…

You have an idea, you manage to create a website, a bespoke e-mail address… and then?

“Well…people will surely flock to my website as my idea is so good…!”

Sorry to burst your bubble… they won’t…

I can say it because this is what is happening to me right now, this is where I am in my journey of becoming a Mumpreneur.

If you are new to this word, Mumpreneur it’s a merge of the word Mum and the word Entrepreneur.

Being a Mumpreneur is something I am extremely passionate about. I feel that many women have great ideas of what they would like to do in their lives, what they would like to achieve, but once they become mothers, all those lovely ideas get put in the backburner as the family life starts taking over.

Flowers next to a candle with the writing “Have a dream”

My mission is to show other mums that this does not have to be the case! Just because it’s what everyone does (or at least, the majority of people) it’s not set in stones and it does not have to be the norm for everyone.

I have been a mum for nearly 6 years now and when my first son was born, I returned to work after my maternity leave. I hated being at work and being away from my little one… but back then I thought that I had no other choice…

When my second son was born, I had a different prospective, I decided I would have not gone back to work and that I would spend time with him.

Staying at home with my baby was obviously amazing, but I started craving for more… I thought to myself… “what if I could be able to get the best of both world? Staying at home with my baby AND earn an income by doing something I really enjoy?

I started scouting the internet and I discovered the SFM community. SFM (Six Figure Mentors) is an educational company that helps people create an online business around their passions, no previous knowledge needed.

After following the modules, in a couple of weeks I had managed to create my website and even a bespoke e-mail address… This is pretty remarkable for me as I am someone that when got her first pc and printer (at the age of 12-13) I had to ask my mum to stay with me whilst PRINTING because I was scared to break the printer… I know… So, getting all set up on my own (following the procedures by video) was quite an achievement…

That brings me to today… I have my website, my social media accounts and I am trying to spread my message… You’ll probably think it’s counterproductive to me to tell you about my struggles, but as I said before, my mission is to help mums! And if anyone decides to embark in this lifechanging adventure, they’ll know that I have also been there, and I know how that feels…

Starting a blog can be daunting because you expose yourself to the world and fear judgement… We don’t want to be judged… or maybe just when we are sure we are doing things 100% right 😉 But that’s the beauty of it… exposing yourself means learning something new about yourself, learn how you react to things, teaches you trust yourself and believe in yourself!

Since starting this journey, I can’t tell you how many times I said to myself: “I can’t do this… this was a stupid idea…! What am I trying to demonstrate here??? I’ll never have time to write another post or to do join the next webinar… I have two children to look after…!!!” And then… after a bit of reflection, a bit of meditation, a bit of checking in with myself, I always find a way to do it… even if it’s 22.23 and I am still typing away the blog post I was supposed to have finished by midday today… but… hey, did not manage earlier because I had to take my son to school (the last time for a while now probably… beginning of Coronavirus restriction here in the UK…), I had to prepare lunch, I had to clear the kitchen… all things that  you, mums, are probably very familiar with… but now, it’s 22.25 the kids are in bed and I can do something for myself, something I enjoy, something that makes me feel happy and that (hopefully) you will find of value and will help at least 1 person! That’s my hope!

So… without further ado… I’ll conclude by saying that it doesn’t matter if you are a mum, a grandma, an auntie, if you have children or not, if your children are young or grown up… if you want to do something in your life… YOU GO AHEAD AND DO IT!!!! It’s never too late and if you really want something…you will find a way…!!!

Lots of love

Alessandra

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Becoming a work from home mum…where my self-discovery started

“Having a baby changes your life…” who agrees with me? Yep… I can see a few raised hands… But having a child does not mean that our life as a person has ended and now we are just to be known as “MUM” forever and ever. In this post, I will share with you why I think that becoming a mum does not mean giving up on yourself but on the contrary, it could be the beginning of discovering your true potential.

Before having my children, I was, like the vast majority of people, working the good old 9-5… It never really even occurred to me that there could be another way… Every time I heard of someone creating a life for themselves I always thought: “…Hmmm… probably they come from a rich family…Who in the real world can afford to follow their dreams?”

My first son

When I fell pregnant with my first son, I still had that mentality, and only 9 months after the little one was born I had to return to work. You can imagine the sadness and the tears (both mine and his, on that first day at nursery and my first day back in the office).

I could not see another way… in our life, we have to work… everyone knows that right? But deep down I started to realise that spending time in the office rather than with my son, paying for somebody else to be with him and basically “do my job as a mum” was wrong…

My second son

By the time I got pregnant with my second son, I knew that there must have been another way… I started my maternity leave quite early due to some health issues and in this time, whilst I was growing and blooming (to say the least…) I started to rediscover myself.

I started following free short courses on the internet, several Universities offer short free courses (a couple of weeks) on the most interesting and thoughts provoking subjects, I have done one on medicine through time (reading about how the Romans dealt with their newborn wasn’t exactly pleasant whilst heavily pregnant…) and my next one would have been about Music-psychology…

I joined a pregnancy yoga class and met other mums to be, it was lovely to be able to talk about common aches and pains and share tips on how to “survive” pregnancy… 😉 The deep relaxation from the classes carried on at home when I started practicing meditation… I did not do anything fancy, no candles, cushions, etc… (you can do it if you want… nothing wrong with that…!) I just closed my eyes and relaxed. The realisation that all I had to do was sit there, doing nothing, allowing all the worry and doubtful thoughts to just slip away from me was immense… Then baby was born…

Lack of sleep… getting to grip with breastfeeding (again… you think when you do it once you then remember… no…not in my case…it felt like I had to start from scratch again…), dealing with the older son trying to kiss the new-born every single second… yes… it was a bit manic… then, to top it all up, my husband got made redundant and we had to move…

The realisation

This is when I realised that there must be more to life than work your socks off for someone else and then be told: “Thank you very much for your hard work, however, we don’t need you anymore…goodbye!”

There are people out there who do what they love and make a living out of it! That sounds much better to me…! I knew I wanted to change, I knew then that I wanted to find out more, I wanted to learn more on how to discover and pursue my dreams…

I started scouting the internet, I learned about self-development, self-love, gratitude, Law of attraction, I watched the movie “The Secret” and it all started making sense… Our purpose in life is to be HAPPY! Not to work 9-5 to make somebody else rich…

I realised I wanted to start an online business reaching out to mums like me who are in the process of “waking up to their full potential”, mums who have more to give, mums who want to show the world that just because they have beautiful children, it does not mean they are not able to still realise their dreams! After all, like Beyonce says: “Who runs the world?” I say: “MUMS”! 😉

What are your thoughts on this? Let me know in the comments below!

If any of the above resonates with you and would like to find out more about how I have started my online business, click the “Start Here!” pink button here below and I would be more than happy to send you the free video series that I received when I first started. Share with anyone who you think would benefit! Sharing is caring!

Love

Alessandra

🙂

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